Today our App Endorsements offering received further mention, this time from the blog Inside Facebook. Thanks for the coverage Justin!

ReadWriteWeb wrote about our App Endorsement Ads on Friday.  We appreciate the entry! Let me provide more information regarding the following point:

Another wrinkle is that these ads are completely opt-in. Users are asked to explicitly grant permission for their likeness to be used in an advertisement before any are shown on canvas pages of their friend’s apps. We’re skeptical of how many users would actually do that, but Identified Hits says that it has seen “yes” rates are high as 70%.

The 70% figure is taken from the Your Neighbors Facebook app, which is a live example of the opt-in system. We made the opt in purely optional in this instance (users can ignore the prompt rather than explicitly saying yes or no). At this time 62% of the people who responded have responded yes. The majority of users have not responded, since the step is not required, and it is embedded within a screen that contains a lot of other jumping off points (the developer is free to structure and incentivize this however he wishes).

Actually, we don’t mind if not everyone opts in. Even if the minority of users grant permission, plenty of ads will be queued up to be shown since each user has 100s of friends. Furthermore I think that the opt in acts as a litmus test for user sentiment towards the app and the wording of the ad. If the app or ad copy is bogus, people won’t opt in. That’s a good thing.

I’ll be giving a brief demo at the Facebook Bay Area April Meetup which is being held at AOL in Mountain View on Wednesday night. For more information check out the Facebook event or the meetup site.

Tonight we unlocked our website so that you can actually see what we are all about and join. We expect a lot of activity this week! We will be available to answer all questions promptly so please don’t hesitate to ask.

Whether you made it to SNAP Summit two weeks ago or not, you might want to take a look at the presentation slides that are being posted from the event.

There is an interview from the other day on VentureBeat with Social Media’s CEO Seth Goldstein. It is unfortunately very brief, but one quote stands out:

this next year there’s a $50 million market opportunity [in social media advertising] — besides what Facebook itself is doing.

I hope this influx of wealth gets shared widely among developers and is not just accrued by the large application players and a lucky few. The solutions from Identified Hits will provide new opportunities to broadly distribute wealth within the app ecosphere. Stay tuned.