Identified Hits

A: You are welcome to try it out and see what happens. Generally, the more money that you require, the less frequently we will be able to find an advertiser willing to pay that much. As a result we will have to redirect the ad space to the fallback ad network of your choice. Remember, low cost yields high demand. High cost yields low demand.

A: First, the amount is always at least as high as your minimum CPM requirement. Second, it is never higher than the advertiser's maximum CPM limit. The compromise between those two extremes is based on the how much demand by advertisers there is for your visitor and how often we have the opportunity to display ads to that visitor, whether it be on your site or someone else's site.