Advertising Scenario: Demographic Targeting
Overview
Social networks are global-- no single country represents the majority of the impressions. Make
sure that your ad is seen only be those who are most likely to click and to those who you can sell to
by narrowing the target demographic by age, country, and/or gender.
Frequently Asked Questions
Q: How are the available ages grouped?
A: The available are 9 age groups available: 13-17, 18-20, 21-24, 25-29, 30-34, 35-39, 40-49, 50-59, and 60-90.