Advertising Overview
For more information consider reading about the
general capabilities of our network.
For Advertisers
| Scenario |
Description |
| Demographic Targeting |
Narrow the distribution of your ad to viewers of the optimal age, country, and gender.
|
More solutions for general and brand advertisers will soon be available.
Contact us if you would like to learn more.
For Application Developers
| Scenario |
Description |
| App Endorsements |
Gain new users through the help of personalized endorsements of friends who are already users of the
app.
|
| App Re-Engagement |
For app developers who want to "invite back" users who have not
recently engaged with the app. It may be worth spending money on re-engaging users if
(1) the app has since been improved significantly and is now more sticky
or (2) earnings generated through invited-back users exceed the cost
of advertising on low CPM sites (think of it as CPM arbitrage).
|
| Offsite, App-Specific Promotion |
For app developers who have been successful at marketing a particular promotion
(they do not rely on ad networks)
to their users because they know something very specific about them or their situation.
|